Blog Archives

Seven Ways to Build Your Author Brand

The thought of selling yourself as though you’re a new watch or a can of fizzy soda may strike you as crass and make you want to stick a fork in your eye, but if you’ve written a book and

Posted in Author Platform, The Business of Writing

Mirror, Mirror, On the Wall…

Think of your blog as a mirror: what does it reveal? Consider your blog name, theme choice, design, bio, posts… what does every element tell you about yourself? Who Am I? My blog is now two years old in its

Posted in Author Platform, Blogging, The Business of Writing

2nd Annual Reader Survey

As this blog approaches its second official anniversary on 5 July 2017, I’m of a sentimental state of mind. Thanks to you, my readers, it’s been a fortunate year gone by. You’ve followed me as I’ve: published four well-reviewed books,

Posted in Author Platform, Reader Survey

Five Things Writers Need to Know About Facebook

“If you try to use Facebook for something it’s not designed to do, you’re just going to get frustrated over the lack of results.” — Tim Grahl, author of Your First 1000 Copies Recently, I was posting my latest giveaway

Posted in Author Platform, The Business of Writing

Eight Reasons Why Writers Should Use Twitter

If you follow me on Twitter, then you know that I have more than 5,000 followers and frequently post throughout the day. How frequently? Every two hours. But I do take a break between 10 pm and 8 am Eastern

Posted in Author Platform, Self-Publishing, The Business of Writing

The Excitement Never Ends: Four Secrets to Better Motivation

How does one rekindle that excitement one feels in one’s work? How does one revive one’s motivation? Being a professional writer is about more than just writing. It’s about connecting with readers, sharing one’s work, putting it “out there” for

Posted in Author Platform, Self-Publishing, The Business of Writing

You Promised Me Forever: Spotlight on Lizabeth Scott

As always on this blog, I try to bring you news and information that will help you build your own author platform and achieve your dreams of indie publishing success. Today, I’m honored to shine a spotlight on Lizabeth Scott,

Posted in Author Platform, Author Spotlight

Thunder, And the Sound of Giants

When it comes to writing, publishing, and platform-building, I always advocate what I call “an experimental mindset.” Try something new everyday, and if one must fail, fail quickly and move on, learning from one’s mistakes. With an experimental mindset, any

Posted in Author Platform, Fiction, Self-Publishing, The Business of Writing, The Romance of Eowain

Creating An Author Website

With the current incarnation of my blog approaching its first big birthday, I recently took a survey of my readership to better understand who’s following me, how I’ve been doing, and what folks expect of me, now that I’m a

Posted in Author Platform, Publishing, Self-Publishing, The Business of Writing

Why Most Facebook Events Are Awful & How Yours Can Be Different

How you approach Facebook events makes all the difference. For my first book, I basically just used the Facebook event as a milestone marker. I didn’t actually intend to do anything “during” the event, I didn’t post any news or

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Posted in Announcements, Author Platform, Fiction, The Business of Writing, The Romance of Eowain, Writing Life

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The Author
Michael Dellert is an award-winning writer, editor, publishing consultant, and writing coach with a publishing career spanning 18 years. He is currently working as an independent freelancer. He lives in the Greater New York City area.
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