A Merchant’s Tale is Here (or, How I’m a Total Narcissist)

“You’re a total narcissist when you’re launching your books,” a friend told me yesterday when I asked for some book launch advice. Then he went on: “But you have to be.”

A Merchant's Tale, by Michael E. Dellert

A Merchant’s Tale, by Michael E. Dellert

The words stung, because I knew they were true.

As you know, my book A Merchant’s Tale launches today. If you’ve been waiting for it, you can now buy it on Amazon and get free bonuses. But after so much effort expended on telling you to pre-order the book, it seems silly to spend one more blog post telling you to buy it.

Instead, I’d like to do something different. I’d like to thank all the people who made this, and everything I do, possible.

We All Need Community

There are three groups you need if you ever want to launch anything:

  1. A family. My partner has been incredibly supportive throughout this whole process, cheering me on with each obsessive check of my Amazon rankings. And my two daughters have been quick to remind me that no matter how busy I am, there’s always time for an Avengers movie.
  2. A team. I couldn’t have pulled this off on my own. My team, which consists of four wonderful beta-readers, a dozen book-bloggers and reviewers, and an incredible office manager, have helped me not lose my mind. Our book launch team members have been early adopters and constant encouragers. And my partners have helped the book reach brand-new audiences.
  3. An audience. It doesn’t escape me that the books I write, the stuff I create, and how I make a living is all made possible by people like you who have given me the gift of attention. I try to not take that lightly.

In A Merchant’s Tale, I wrote a story about unlikely companions who become friends, but now I feel like I’ve lived it. The lessons I’ve learned both in writing and launching this book are:

  • We all need people to remind us we are not doomed by our greatest failure or defined by our greatest success.
  • You can only accomplish so much on your own. A race is no fun if you don’t have anyone to meet you at the finish line.
  • In any undertaking, the work you do is only as significant as the people it impacts. And if you’re creating for your own amusement, the enjoyment you get doesn’t come close to the satisfaction of making something and seeing it connect with another human being.

For me, there’s something healthy about remembering that wherever I am in life, I did not get there alone. So today, we celebrate.

To everyone who pre-ordered the book and made it a success on Amazon, this is your day. To those who believed in the message and helped it spread, my hat is off to you. And to the amazing people who encouraged me, I am forever grateful.

Let’s Celebrate Together

As part of the celebration, I want to invite you to the following festivities this week:

  • When you get a copy of the book, snap a picture of yourself with it and upload it to Instagram. Tag me @MDellert99 and use the hashtag #MerchantsTale. We’ll be randomly giving away prizes to those who participate. If you want bonus points, write out a quote from the book and share it as an image (like this). Every day, we’ll pick a winner.
  • Order a copy of the book (paperback or eBook) through any retailer and submit your receipt at the book site, and you’ll get a free copy of The Wayfarer’s Guide to Droma. This launch week exclusive expires at 11:59 p.m. Eastern on Tuesday, 12 April, 2016.
  • Register for my online book launch party, where I’ll be sharing more about the book, reading from the book, answering any questions you have, and sharing what it takes to self-publish.

If you haven’t bought the book, you can pick up a copy of A Merchant’s Tale at Amazon. See what extra bonuses you can get when you order the book this week here.

It All Comes Down To This

So, am I a total narcissist during my book launches? I certainly feel like it sometimes. But do book launches have to be narcissistic? “I think…,” my friend continued at the end of our conversation, “You just have to show how much you love what you’re doing. Just show them the love.”

Maybe, as simple as it sounds, that’s the answer. How do we catch ourselves in the midst of our own ambition when we’re running so hard or so fast in a certain direction? Just love. Yes, I launched a book today. And if you buy it, that’s awesome.

But I want to make one thing clear: none of this would have happened without you. I don’t always know if I’m doing everything right or feel like I’ve got it all figured out. But when I’m surrounded with people who love me and remember to love them back, things tend to work out.

There is no better cure for narcissism and no better way to live your life — or, for that matter, launch a book — than to share it with others. Thanks for letting me do that.

Of course, I’d love your support with the book launch this week. But I couldn’t pass up a chance to express my gratitude. This day belongs to you as much as it does to me… maybe more.

Claim Your Launch Week Bonuses



Michael Dellert is an award-winning writer, editor, publishing consultant, and writing coach with a publishing career spanning 18 years. He is currently working as an independent freelancer. He lives in the Greater New York City area.

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Posted in A Merchant's Tale, Announcements, Fiction

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The Author
Michael Dellert is an award-winning writer, editor, publishing consultant, and writing coach with a publishing career spanning 18 years. He is currently working as an independent freelancer. He lives in the Greater New York City area.
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